A Gossamar Post by Eric Goldman - this post first appeared on Gossamar, a site dedicated to Gossamar - Inbound Marketing, Marketing and Sales Automation
I read a report published by IBM a short while ago and have been thinking about it ever since. It’s not that it contains any ground-breaking or revolutionary thought; but it does reinforce something which I think us marketers know instinctively, but somehow lose in the process of “marketing”. The report is obviously concerned with [...]
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